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Confidence

The final C of your diamond crash course is Confidence. None of the previously mentioned Cs matter if you don’t have confidence in the jeweller from whom you are making this important purchase from.

Warren Buffet famously stated, “If you don’t know jewellery, know the jeweller.”

The industry norm is to sell the highest ticketed item as it is the perceived to be the best choice - playing on your emotions and its associated price, more often than not, exceeding your expected budget.

Our approach is vastly different. We sit on the same side of the table. We stand at the same side of the counter. We act as your best friend and advisor at this decisive moment. We will never sell you something that is out of your budget or beyond your financial capacity to pay. You can be sure we’ll recommend the stone we’d buy if it were our money being spent.

We want to instill this confidence in you, that you will recommend Goldart to all of your friends.