“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” – Pantone Website
When I saw the colour announcement I was so happy! Such a strong and vibrant colour choice really sends a message for the upcoming year. 2018 will be unabashedly loud and unapologetic. We will see a shift from pink gold back to yellow and white gold again for the stark contrast. Think of bright purple with yellow gold and maybe some soft white pearls to go alongside – cohesive and timeless. An example of this is shown in this amethyst, pearl and gold bead necklace. Some purple stones actually perk up better in yellow gold rather than in white gold, but as always, it’s a case by case basis and we’re never afraid to go two-tone!
In the last few years we have seen a lot of demand in coloured stones which is very exciting for someone like me who absolutely adores colour. A lot of what we are seeing has been in the blue colour family, and now because of Ultra Violet, I’m sure we will see a bolstered demand for stones like sapphires and spinels because of their vast colour range. These stones come in every colour of the rainbow and are very hardy minerals, which means they can withstand daily wear. We have a number of purple sapphires, both set and loose stones.
What’s really interesting is when we bring in last year’s colour of the year, Greenery, it actually compliments this year’s colour really nicely. We have a pair of heart shaped peridot earrings with amethysts that proves this point. I love using complimentary coloured stones together; they play off one and other and make a statement, which in turn raises a piece’s desirability. So if you’re looking to make a statement, don’t be shy, I’m always up to designing something with lots of colour!
Hearts and clovers,